In the past, publishers weren't allowed to modify AdSense ads inwards any way other than what could suffer done through the AdSense ad-code generator or Blogger's Add-a-gadget / Adsense tools.
Now, however, but most changes are allowed, thence you tin forcefulness out arrive at things like:
- Responsive design: creating a single webpage that adapts to the device on it’s beingness viewed on (eg laptop, smartphone or tablet).
- A/B testing: creating multiple versions of a page every bit good comparing how they are used to come upwards across which page is the most effective.
- Setting custom channels dynamically:
- Ad tag minification: Enabling your site pages to accuse faster by times reducing the full of data to suffer transferred.
In several places, AdSense province that the goals of these changes should suffer to "maximize holler every bit good user experience" - every bit good most of their Terms every bit good Conditions most what you're not allowed to arrive at silent hold, thence it's clearly not carte blanche to build any changes you want.
Provided you choose enabled a mobile template then responsive / adaptive website pattern isn't every bit good issue which Blogger users choose to worry much most - although inwards that location are some things you tin forcefulness out every bit good should do.
A/B testing is for for sure relevant- every bit good I'll suffer looking to come upwards across how much dorsum upward their code offers for this.
Right now, I'm not for sure how relevant dynamic custom channels every bit good minification are for Bloggers - testament suffer investigating this over the coming weeks.
See AdSense's help-centre article for details every bit good the specific code snippets related to the these types of changes.